When I speak at marketing conferences or talk to Contently clients, there’s one question I get more than any other: How did you build such a big audience for The Content Strategist?
I’m grateful that hundreds of thousands of smart people read the Content Strategist each month and subscribe to our newsletters, but that wasn’t always the case. A little over three years ago, Contently had fewer than a dozen employees and struggled to attract 15,000 readers each month. Today, we attract more than 400,000. Simultaneously, we’ve become the world’s leading content marketing platform and grown to nearly 150 employees.
In our latest webinar, I reveal the three keys that allowed us to significantly grow our audience and provide a huge boost to our business:
- The mission-driven approach that helped us gain the trust of our readers and turn them into Contently evangelists
- The social distribution strategy that let us scale our audience and build a huge list of newsletter subscribers
- The content optimization framework that told us which tactics to pursue and which approaches to ditch
To watch this free webinar—and hear a lively Q&A that tackles important content strategy questions—please fill out the form at the top of the page.