This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here.
Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department knows what it’s doing.
At Contently, we’ve spent the last five years watching brands grasp the power of storytelling. So to give you a detailed look at how leaders in industries like finance, technology, and B2C have overcome typical marketing challenges, we’ve decided to create a flipbook. This free resource offers a clear look at how some of today’s biggest brands pursued ambitious projects; reached more readers; and, in many cases, drove increased sales and revenue.
As you flip through, you’ll learn how:
- Coca-Cola scaled an international publication to 25 countries
- Genpact produced 4X more content and doubled its leads
- Microsoft used gated content to transform its demand-gen strategy
- JPMorgan Chase created a multimedia newsroom to tap lucrative markets
To see how 36 companies think about content marketing ROI, download your free copy of the flipbook by filling out the form at the top of the page.