The battle between Instagram and Snapchat comes down to a simple question: Are you a Snapchatter or an Instagrammer?
I’ve used both, but I’m more likely to carefully apply Instagram’s tilt-shift feature than to dress myself up in one of Snapchat’s cartoon filters. (I’m all about the artful blur.) Why? Probably because I used Instagram first, and more of my social network was already on Instagram by the time Snapchat showed up.
Preferences aside, I recognize that the networks have become similar. When Snapchat introduces a new feature—think Snapchat Stories, which became immediately popular with brands because they could function as short-form, full-screen video advertising—Instagram copies it.
This new infographic from One Productions offers a side-by-side comparison of the two platforms, highlighting that Snapchat may have captured the loyal millennial demographic, but Instagram still has a larger user base. The graphic also points out that Snapchat continues to grow, while Instagram may have plateaued.
On the brand side, One Productions only chose to focus on one company. Nike’s most popular Snapchat Story got a total of 66,000 views, while Nike’s first Instagram Story generated 800,000 views in 24 hours. Yes, the contrast is anecdotal, but it does echo other arguments that Snapchat is still trying to work out the kinks when appealing to brands.
So should your brand focus more on Snapchat or on Instagram? Take a look at the infographic to learn more—and unlike Snapchat and Instagram Stories, this one won’t disappear after 24 hours.