Seventy percent of marketers plan on creating more content in 2017 than 2016. Yet roughly two-thirds of them do so without any documented strategy, and over half don’t know what a successful content marketing program looks like.
This is insane.
How can we expect to get the budget and resources we need if we don’t actually have a strategy for success?
In this webinar, HubSpot corporate marketing manager Sam Balter and I outline the three keys that will help you show the benefits of content to your bosses. Specifically, you’ll learn how to:
- Build a culture of content that can support a brand’s storytelling efforts across the enterprise
- Map content measurements to business objectives
- Demonstrate continuous improvement with a content plan
To download this free webinar, please fill out the form at the top of the page.