Brands

Stop Interrupting What People Are Interested In, and Become What They’re Interested In

Over the past five years, I’ve interviewed a lot of marketers. Some are clear; some are candid. But the best interview subjects are both.

Marriott’s David Beebe belongs in that category.

Last month, I traveled to Bethesda, Maryland to profile the high-tech newsroom Beebe had built in Marriott’s lobby. Honestly, it was tough to fit everything into the piece. That’s why I was particularly glad he joined us at the Contently Summit for a fascinating fireside chat with Elisa Cool, our VP of brand development.

In the video below, Beebe reveals how Marriott built a robust content studio in just two years and explains philosophy that drives the company forward: “Stop interrupting what people are interested in, and become what they’re interested in.”

 

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