There are few things more critical to an effective content marketing program than having talented contributors—and in order to maximize your effectiveness, you need a clear understanding of how those contributors are performing. Without an accurate, holistic view of their performance, it’s difficult to connect the right contributors with the right types of projects, and hard to use actual results to guide your decisions.
That’s why we recently launched a new page in the Analytics section of Contently highlighting key metrics for all your contributors, including the number of people, overall engagement, average time, average finish, and attention time. Ultimately, you’ll see which contributors are resonating best with your audience.
Drilling down further, you’ll also be able to see their most- and least-effective stories, as well as a link to a filtered view of the stories page for each contributor.
View performance over your preferred date range, or sort contributors by the metrics you find most important. Ultimately, Contributor Analytics will help you better understand your audience and your content creation team, so that you can continue to improve overall content quality—and results.