10 Newsletters Every Content Marketer Should Subscribe ToBy Jillian Richardson July 6th, 2015
According to Chartbeat, over 92,000 articles are published every day on the Internet. That’s a lot of clutter to sort through, but luckily there are newsletters to help keep your head above the content flood.
Email may be old-school, but having the most relevant pieces of news handed over to you in a digital package is still extremely valuable. Even with newsletters, though, there’s a certain amount of tedious exploration to be done—after all, practically every topic has hundreds of newsletter to choose from.
We’re here to make that decision making process a little easier. Here are 10 content marketing email lists that every content marketer should add to their inbox.
1. The Middle Finger Project
The Middle Finger Project has banned the word newsletter from its vocabulary. Instead, this sassy company sends out what it has deemed a weekly column, which is jam-packed with advice on how to make your business stand out.
When you sign up, this is what you’ll see:
Really, you should be following anything from a company that describes itself as a “liquor-filled chocolate treat” and has a disclaimer that it is “not for humorless bores.” This newsletter is particularly great for people with small businesses and anyone who wants to master the fundamentals of marketing—or anyone who loves a website that mentions proofreading love letters to long-lost Cuban boyfriends in their FAQ section.
You can sign up for the weekly Middle Finger Project email here.
Copyblogger has one of the most popular newsletters in the known universe—it currently boasts over 207,000 subscribers. The company has earned that claim to fame for a reason: Its daily emails about content marketing span topics from SEO to blogging to email conversion, giving readers a solid overview while also allowing them to dive into their specialized subject of choice.
Go on, join the masses. Sign up for the Copyblogger newsletter here.
Buffer is a product that allows users to schedule their social media posts and track deep analytics to up their social game. Considering content and social media’s twin-like bond, it’s fair to say Buffer knows a little something about content marketing. And it seems like people agree—Buffer’s newsletter currently has over 42,000 subscribers.
Even better, the content that Buffer emails is short and sweet, normally a link to one article worth looking at. Hooray for simplicity!
Click here to subscribe to the Buffer newsletter.
Community.is has crafted a weekly newsletter for a broad market, claiming it’s for “anyone who puts people at the center of their work.” This description spans ad execs, startup managers, and—you guessed it—marketers.
Because its readership is so diverse, Community.is breaks its emails up into short, middle, and longer pieces. But more importantly, the content itself takes a unique look at the professional world, which can help get you out of a creative rut.
Sign up for the Community.is newsletter and check out its fantastic archive here.
5. SaaS Weekly
The SaaS business is extremely complex. Luckily, Hiten Shah—the founder of Crazy Egg and KISSmetrics—has mastered the industry, and he wants to help others do the same. His weekly newsletter covers the business, product, marketing, sales, and growth of SaaS companies.
And if you’re really short on time, you can even skip straight to the always helpful “Tip of the week.”
Sure, the formatting isn’t exactly gorgeous, but for anyone involved in the SaaS market, the content can’t be missed.
You can subscribe to SaaS Weekly here.
Pictures make everything more interesting, especially newsletters. Sketchplanations takes a complex concept—such as fair value—and uses visual aids to make it more understandable.
Past topics include balancing your portfolio, how to find the North Star, and the importance/urgency matrix. Sketchplanation is interesting because it isn’t simply a collection of articles. Rather, its creator took the newsletter—a marketing tool that has been done to death—and put a fresh spin on it.
Subscribe here for some awesome weekly illustrations.
7. Content Marketing Institute
Joe Pulizzi is known as one of the most prolific content marketers of all time. This newsletter provides readers with exclusive content directly from the man himself.
For example, this past week Pulizzi discussed the reasons why Honda failed in its most recent marketing campaign. Other articles in the newsletter include how to make a GIFographic, tips on segmenting your blog content, and advice on how to measure content marketing ROI.
Click here to subscribe to either the CMI’s daily update or weekly newsletter.
Co.Create, a division of Fast Company, describes itself as “creativity in the converging worlds of advertising, entertainment, and technology.”
Just from the two articles above, you can see that Co.Create provides rare insight by delving into stories that are hard to find anywhere else. For storytellers and content marketers, it doesn’t get much more inspiring than Co.Create.
You can sign up for the Co.Create newsletter here.
9. Think Clearly
Do you weep for the slow death of the letter? Then you’ll love Think Clearly, a newsletter that is written by hand. Even better, it also encourages you to think about how to improve yourself, and, you guessed it, think more clearly about your personal strengths and weaknesses.
On any given day, Think Clearly will cover topics from the reasons behind changing your Facebook privacy levels (seen above) to the importance of determining your personal kryptonite.
You can sign up for Think Clearly here.
10. General Assembly
The General Assembly website is a great resource for marketers. It is positively packed with information about technology, design, and business skills. GA’s main offering is its online courses, which range from mobile development to business foundations.
Its newsletter incorporates lessons from all of these topics, resulting in a particularly broad range of ideas.
As you can see, General Assembly also hosts a ton of events that are useful to marketers and anyone looking to increase their tech skills. So not only does this newsletter link you to important topics, but it has the potential for some great networking moments, to boot.
You can subscribe to the General Assembly newsletter here.
Oh yeah, and if you haven’t already, join 61,000 other content marketers in getting The Content Strategist’s newsletter. You won’t regret it.Image by DenStudio