The 12 Best Content Marketing Blogs of 2014By Yael Grauer December 17th, 2014
How do you get better at content marketing? First, you need to do it yourself. Second, you need to read about best practices from people who have already succeeded.
The value of smart, complex content marketing strategy can’t be overstated. Whether you want to jumpstart your own business efforts, target a more specific audience, or just make sure you’re up to date with cutting-edge insights in a rapidly changing field, look to the leaders for wisdom. On that note, here are 12 must-read blogs you’ll want to bookmark and keep a close eye on in the year ahead.
Buffer is a web-based tool that enables users to manage social media shares, but its blog offers excellent posts on social media marketing, analytics, and tools. Known for its transparency, Buffer is quick to share analyses of its own data and company practices.
The Content Marketing Institute is known for its leadership in the industry, and its blog is no exception. If you’re looking for content marketing best practices, up-to-date research and reports, nitty-gritty how-to posts, and content that’ll help move the industry forward, look no further than the CMI blog.
Full disclosure: I write for Copyblogger from time to time. And I’m proud that they choose to feature my work alongside work by content marketing gurus like Brian Clark and Sonia Simone. Copyblogger has always been an incredible resource for nuts-and-bolts copywriting for consultants, publishers, freelancers, and small business owners. Other topics covered in a clear and accessible way include non-gimmicky SEO, email marketing, content marketing, landing pages, and more.
Not only does Digiday offer honest information on digital media and marketing, it often goes out on a limb by asking intriguing questions and making bold insights. Satisfy your curiosity with the site’s blog posts, which always approach brands, agencies, publishers, and platforms from novel angles.
HubSpot’s marketing blog is an authoritative resource loaded with inbound marketing strategy, templates, infographics, and how-tos related to lead gen, analytics, landing pages, blogging, SEO, and social.
Best known for their web analytics solution, KISSmetrics also has a killer blog that provides very detailed posts about analytics, marketing, and testing—with tons of examples and data to back up any conclusions.
Social media marketing maven Laura Roeder’s blog is an essential read for small business owners trying to get a handle on their own strategy without feeling overwhelmed. That’s because it’s easy to understand, fun to read, and gives you takeaways and strategies you can immediately implement.
Who better to get SEO and inbound marketing information from than a leader in the industry? Moz blog offers tips, tricks, and strategies for improving your content and brand marketing, as well as search and social.
In this blog, entrepreneur Neil Patel shares content marketing secrets he’s learned from his own consulting business and from starting companies like KISSmetrics.
Entrepreneur and bestselling author Seth Godin coined and developed the term “permission marketing.” Each day on his blog, he shares his insight on marketing, business, creativity, and the way ideas are spread. Posts are short and sweet, always thought-provoking, and sometimes even philosophical.
For those of us who’d be hopelessly lost without Basecamp as our project management tool, the company’s brand blog has instant credibility. The Signal vs. Noise blog, around since 1999, delves into system administration, programming, bootstrapping, writing, design, and customer support. Signal vs. Noise could never be accused of being a “me too” blog.
Derek Halpern delves into the psychology behind online marketing to explain how you can get traffic and sales, launch courses, deal with challenging customers, and increase your conversion rates. Social Triggers is endearingly edgy and always to-the-point.Image by Baronb