Setting the rules and guidelines that govern the way your brand acts on social is one of content marketing’s trickiest—and most crucial—challenges.
It’s a high-wire balancing act: Put too many checkpoints in place and nothing creative ever gets approved; operate without a plan and you wind up facing a PR disaster. Just ask US Airways. Finding that sweet spot in your infrastructure may mean establishing clear guidelines for each social media channel, using a pre-approved image gallery when posting, or setting up a crisis calling tree in case a situation escalates.
Regardless of your brand’s unique challenges, social media governance fosters creativity when there is a fluid strategy. There is no one-size-fits-all approach, but there is a way of approaching social governance that will ensure success. In “Social Governance 101: A Practical Guide to Protecting Your Brand,” a new e-book by Contently and Sprinklr, we examine case studies about brands that have endured the good, the bad, and the ugly when it comes to managing their social channels, and offer comprehensive tips for putting together a plan that will optimize every customer touchpoint.
To learn more, download “Social Governance 101: A Practical Guide to Protecting Your Brand” below.