Content Marketing

Olympic Promotions Mixed, Social Celebrities, Top 20 Tech Firms

The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

Some Olympic Advertisers Have Seen a Social Boost

Ad Age has a list of the top “10 Olympic advertisers with the biggest social-to-tv boosts so far. The key to winning on the Olympic social scene: the tried and true method of celebrity endorsements.”

Budweiser is number one with this commercial.

But Wait, Olympic Digital Marketing Fails?

It’s a bit of a different story at Ad Week, which reports that while most companies’ Olympic TV campaigns and other traditional efforts have been robust, social media promotions have fallen flat.

“Jim Singer, study sponsor and a partner in A.T. Kearney, said companies’ lackluster digital integrations during the Olympics reverses a trend of the heightened TV-and-Web interactivity seen during the Super Bowl,” Ad Week reports.

Social’s A-List Tweeters

Social media is a double-edged sword for celebrities, especially when caught doing something fans don’t really like.

A few celebrities seem to maintain a perfect balance between self-promotion, scandal, and sincerity. Forbes.com ranks the top Social Networking Superstars.

20 Enterprise Tech Big Guns

Business Insider has a list of the 20 Most Valuable Enterprise Tech Companies in the world. But don’t let these big lugs fool you, some are vulnerable too.

“The multibillion companies of the future will be driven by enterprise and business-to-business markets. We know that because today’s enterprise tech companies are some of the biggest, most successful companies in the world,” Business Insider reports.

With all this success, maybe they should hire better photographers.

BlogHer Connects Women in Social Media

Mashable talks to BlogHer Co-founder and CEO Elisa Camahort Page about the organization’s keys to success and how they are using Facebook and Pinterest to help women in business.

It’s an East Coast, West Coast Thing

Sense Network compared click-through rates of mobile shoppers on the east coast and west coast in order to get a sense of shopping habits, Mashable reports.

The breakdown basically goes like this: East Coasters like school a lot, wear more glasses and enjoy more than a few drinks out at the club. West Coast shoppers care about things like health and fitness, beauty, travel and wine tasting. Tell us something we don’t know.

What Steve Jobs Might Tell Mark Zuckerberg

Recently, Facebook founder Mark Zuckerberg has been having a few bad days. Bad stocks, fake users and the GM break up haven’t been kind.

But all is not lost, Forbes.com has some advice for him straight out of the book of Steve Jobs.

How this Small Startup Beat Google

Rubicon’s reach extended beyond Google this month and they aren’t afraid to brag about it. 

“In the month of July, according to ComScore, the ads that Rubicon brokers on behalf of its customers reached 212.7 million unique visitors, or 96.2 percent of the U.S. audience. It beat Google, which reached 206.6 million unique visitors, or 93.4 percent of the audience, with its websites and advertising network,” Business Insider reports.

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