Content Marketing

Wisemarkit’s Shopping Spree, Apple vs. Samsung, Nielsen Targets Online

The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

Site Lets You Dabble in Personal Shopping

User-curated content is everywhere, including online shopping. 

Startup Wisemarkit allows users to set up a free virtual shop filled with clothes and other items from third party vendors and make money when people buy their selections.

“Wisemarkit differs from other online marketplaces such as Etsy. Its members can curate and sell products from online retailers without ever owning the items,” Mashable reports.

Things Get Interesting When Apple and Samsung Fight

As Apple and Samsung continue to wage war in court, The Washington Post has collected some juicy nuggets of news from inside the courtroom, including the iPhone’s super-secret project name.

Nielsen Launches Program to Connect TV and Online Use

AdWeek reports Nielsen’s new program is “designed to let a brand target online consumers based on their television and Web-viewing habits.”

But Neilsen’s General Manager also notes, “The program was meant to attract advertisers that are looking to reach consumers who don’t watch a lot of TV.'”

What TV Shows Had the Most Social Buzz?

Mashable’s TV chart breaks down this week’s most popular shows by looking at Twitter, Facebook, GetGlue and Miso usage.

The Olympics brought home the gold for most-watched and most-commented on, but somehow “Love & Hip Hop Atlanta” managed to sneak its way onto the list.

Face-Tracking, It Knows How You Feel

From the “This is Kind of Creepy” List: TechCrunch reports that Affectiva is taking its face-tracking technology to consumers thanks to the $12M of funding the company just received.

“We’re excited to bring the technology to a broader market,” David Berman, chief executive officer at Affectiva, told TechCrunch. “This round is about putting it into the hands of consumers an into the social environment and making it engaging to them.”

Cook Locally, Copy Globally

Driving around on four wheels and delivering no fuss, affordable, fast and (mostly) delicious food to the masses, the food truck is, to many, the great foodie equalizer.

Unless you are USA Today’s Larry Olmsted who, AdWeek reports, called the food truck craze “morally reprehensible.”

Now national restaurant chains, and even clothing stores, are getting in on the game, offering up Sizzler and Gap jeans from the side of a truck.

Oreo Recreate Mars Landing

Kraft’s Daily Twist campaign continues, with a red Oreo inspired by the Mars landing. See the image on Ad Age.

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