The Content Strategist
Strategies, tools, and tips for spreading content through the social web.
Thought leadership may be a new way to refer to an old technique, but social media has significantly changed how we think about it.
The newsletter is the most effective channel for reaching your audience, but growing an email list can be a daunting task.
You have to remember that not everyone lives in your industry-speak bubble.
No magic amount of social shares will put your content in the spotlight, but making your stories are easily sharable will help your audience grow.
Once you print this flowchart and tape it to the forehead of your 23-year-old social media manager, you'll never have to worry about a tweet gone wrong again.
Facebook and Twitter don't consider themselves arbiters of truth, but most U.S. internet users believe social media is influencing political decisions.
Facebook already laps its competition when it comes to ad revenue. That gap is about to widen.
Social networks need to keep new users engaged to survive. A new survey suggests that Facebook is failing to do that, and other networks are catching up.
During the election, Facebook became a political forum for ugly debates and fake news. Those controversies came with consequences.
