The Content Strategist
Strategies, tools, and tips for spreading content through the social web.
From a little apostrophe, simply misplaced, I knew in a moment the challenge I faced.
“Welcome to the Facebook Hotel!" the clerk said. “Your dog died six years ago today!"
You've probably heard all about fake news and filter bubbles, but what comes next?
In an era when fake news and hateful headlines can influence an election, it feels particularly important to show how social media can promote equality and morality.
"Don't go broad. Go deep."
Empires rise and fall. So even though social platforms are powerful right now, WordPress is confident that the website has staying power.
Reddit's community philosophy has given everyone a chance to have a voice in the national conversation. Even brands.
Chatbots have human names and can talk to consumers just like a friend, but are businesses putting too much emphasis on flashy algorithms?
Instagram Stories and Snapchat Stories are very similar, but is one platform stronger than the other?
