The Content Strategist
Strategies, tools, and tips for spreading content through the social web.
Inviting loyal followers to a Facebook group shows that you value their voices just as much as their clicks.
Until Snapchat lands on an identity and offers a solid distribution product, advertisers should hold off on making a commitment.
While teens have flocked to YouTube, Instagram, and Snapchat, Facebook is the only major social platform that lost users in that demographic.
We'd like to think that what we choose to share is a reflection of who we are, but it's not that simple.
Facebook, Twitter, LinkedIn, and Pinterest each have a certain reputation. According to the latest social engagement data, they're not all as accurate as we think.
Could you be the world's greatest social media manager?
Facebook can still take marketers where they want to go, but after recent algorithm changes, they just won't be able to get there on their own terms.
For years, publishers and brands have had a contentious relationship with Facebook. Is that ever going to change?
Lights, camera, pivot.
