The Content Strategist
Content marketing news, analysis, tips and solutions for B2B companies.
As Genpact CMO Gianni Giacomelli puts it: "People today really live and die by relevance."
"Evergreen content will be pruned like a terrific bonsai tree... We will constantly update it, but never pull it down."
In less than two years, Autodesk built an award-winning brand publication from scratch.
At Genpact, successfully scaling across continents is all about keeping everyone on the same page.
LinkedIn has a new secret weapon: arbitrary rankings.
Here's what you missed while being haunted by nightmares in which Jeff Bezos is a militant football coach/dictator of the United States of Amazon.
With only 12 percent of CMOs pleased with their content, it's clearly time for a change in approach.
Badass content was the only thing that kept this B2B startup afloat.
In our latest state of content marketing e-book, we examine how top companies in the B2B tech industry are using content to fuel their growth and transform their businesses.
