Accountable Content Series: Denver Salon

October 11
Guard & Grace
2:30pm–7:30pm REGISTER

In content marketing, ROI means many things to many people. Some strive for brand awareness or lead generation or organizational efficiency. Others care about all three simultaneously. But regardless of the circumstances, everyone shares the same overarching objective: accountability.

As part of our newly launched Accountable Content Series, Contently is hosting events around the country designed to help marketers deliver measurable brand impact and business outcomes through content. One of our stops will be Guard & Grace in Denver, Colorado.

At our Contently Denver Salon, you’ll join Contently CMO, Kelly Wenzel, along with representatives from Contently clients, BBVA and Forbes to:

–  Create breakthrough content that drives engagement  –
–  Use data to inform decisions and drive continuous improvement  –
–  Manage teams and technology to maximize productivity  –
–  Build blueprints that align content to specific business goals  –

Seating is limited, so register now!
We look forward to seeing you there.

*This event is exclusive and for brand marketers only.
Please do not forward this information.

Agenda

2:30pm-3:00pm Registration and Networking Welcome
3:05pm-3:25pm Welcome from ContentlySpeaker:
Kelly Wenzel, CMO, Contently
3:30pm-4:00pm The Power of ContentSpeakers:
Ben Baer, Executive Director, Brand Voice, Forbes
4:00pm-4:15pm Q&A
4:20pm-4:50pm Overview: The Science Behind Voice & ToneContently CMO Kelly Wenzel will discuss how understanding the five elements that compose a brand’s tone can make you a better marketer. We’ll then break down how tone scoring can aid your efforts in content optimization, competitive analysis, internal audits, and more.
4:50pm-5:05pm Q&A
5:10pm-5:40pm Tying Content To Business ResultsSpeaker:
Amy Johnson, VP, SEO & Content Marketing, BBVA
5:40pm-6:00pm Q&A
6:00pm-7:30pm Networking Reception

Speakers

Kelly Wenzel Chief Marketing Officer, Contently
Ben Baer Executive Director, Brand Voice, Forbes
Amy Johnson VP, SEO & Content Marketing, BBVA

Venue

Guard & Grace 

1801 California St
Denver, CO 80202

Register

For early-bird discounts, please contact your Contently representative.

If you have any questions please e-mail events@contently.com.