The Content Strategist
Good Morning Everyone! Is anyone else noticing some major tv/internet blends lately? An online study from ad tech firm Casale Media and researcher Ad Perceptions found that that 38% said the planning phase for web video ads are still too difficult, 40% say video is plagued by creative problems, and 35% point to the execution part is the most painful. But…
So Obama’s Team is Making Viral Web Infographic Videos To Cater To Students On The New Obama Tumblr. Sounds like good content strategy if you ask us…
A couple well-known companies that aren’t afraid to shake things up, broken down in interesting posts around the web. Take a look – some of their strategies are pretty cool.
Ok, so recent studies have shown that tablet users consume a greater variety and volume of content than users of traditional channels. A couple interesting tablet behaviors to note: Incidental news reading is prevalent people go to specific brands they are used to more than they do on computers, many see the tablet computer as more…
Across the internet today, where “originality” is abundant, TED videos are notiecably different. Among a sea of Youtube webcam clips, TED videos are crystal clear. The ideas are clearly presented. The angles are shot with incredibly high quality cameras. And the speakers are brilliant, innovative, and passionate. Basically, the non-profit idea conference and website has chosen to…
Good Morning! A recent report found that page views were 94 percent higher for pages with visual content than pages that contained only text. But images can be unexpectedly tough to nail. You want each visual to be relevant, but not cheesy; affective, rather than decorative. Here’s an amazing list of image search tools that will get…
If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week. Universities Are Crushing it With Content – For University websites, content marketing is a delicate…
Hey Everyone! At least 150 paywalls have popped up over the last year or so, but many publications are not sure about putting in their own. For the New York Times, it seems to be paying off. PaidContent announced today that NYTimes.com has signed up a lot more customers in less time than its UK namesake, The Times. They have 324,000…
Hey Everyone! So in yesterday’s Mashable Op Ed post titled The State of Media: Content at a Crossroads, we noticed an interesting sentiment. ”The creation of content is now an amalgam of skills that I worry most universities have no idea how to teach,” Ulanoff expressed. But from where we stand, Universities themselves are crushing it…
