The Content Strategist
Brands are starting to use music platforms like Spotify and Rdio for creative branding and ad opportunities, according to Post Advertising. It should be on any experimental brand’s mind, they declare – because “every popular music app has experienced an explosion in new sign ups,” and “Facebook made recording, tracking and sharing listening habits simple…
Research today is the backbone for a significant portion of Internet content. Regardless of a blog’s model or standard — health breakthroughs, for example, fuel everything from high quality social commentary like Mark Bittman’s to content machines like Fit Sugar— they need new findings to keep their content current, and to root their post in…
So Google’s newest algorithmic changes actually reward content writers who are continually providing fresh, high quality content. High fives all around! The Content Marketing Institute wrote a great list of how to make sure your work maintains these new standards. The list includes some really solid tips, including: Organize your inspiration Add spontaneity to your…
So Search Engine Watch asked an interesting question today – how is Siri affecting the latest on search and the way your content is found? Some of their thoughts – If a user includes “where”, give them the local results. If “how” is included, leverage some of your educational content that has most likely been…
If content is king, then keywords are the proverbial queen. And by queen, we mean the one who makes all the decisions. According to FlowTown co-founder Dan Martell, the success of their blog and their business is the marriage of the two. One cannot work without the other. Content is great, but only if customers and readers…
According to a recent Poynter article, A TV news team in Connecticut is running a contest this month on its Facebook page, where visitors who click the page’s “like” button can enter a drawing to win a new Nissan Maxima. This is becoming common practice for bigger brands, they explain. But does this kind of like-gating gimmick actually…
Do you use a Tumblr in addition to your regular content? Here are some facts about the social blogging platform: 67% of its users are actually between the ages of 18-49 (not just hyper-agressive 14 year olds!) 42% of original posts are photos 900% growth globally over the last year And a couple resources: How…
Publications With Big Twitter Followings Tweet Less. Should You Take A Card From Their Playbook? Learn about More Cool Ways to Explore Instagram for Your Brand and Use Quora, Instagram, and YouTube To Maximize Content Marketing
Did you know that in 2011, news organizations with rapidly growing Twitter followings actually sent less tweets than their competitors? This brings up a few pressing questions: Will tweeting too much get you less followers? Is direct conversation your best bet, like Fox News’ strategy? What the heck is the difference between engagement and social media optimization anyway?…
