Use smart content metrics to build an effective content marketing program

Content marketing is set to become a $50 billion industry by 2019, according to PQ Media’s Global Forecast. Yet even as marketers invest more in content than ever, they’re plagued by lingering questions. How do you win attention? How do you get concrete results? And most importantly, how do you make people actually care about your brand?

In this webinar, Elisa Cool former VP of Brand Development at Contently reveals how marketers can combine the art of storytelling with smart content metrics to develop an incredibly effective content marketing program. This webinar goes beyond definitions and jargon, and provides actionable insights that content marketers need to create an engaging and lasting content campaign.

In this webinar, you’ll learn:

• How the evolution of storytelling will impact your brand today
• The keys to crafting a good story
• Lessons learned from the world’s best content marketing brands