Getting Gen Z: Inside HP’s Colorful & Creative Innovation Magazine
Magazines aren't dead; they're just different. And they're a big part of HP's plan to reach future employees and customers who belong to Gen Z.
The Content Strategist
2021
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How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO
A lot companies just give lip service to the importance of SEO. But at CarMax, a great SEO strategy has led to incredible content marketing returns.
Here’s Why Finance Brands Need to Care About Cryptocurrency Content
Finserv marketers should aim to find educational topics that have high interest and low competition. Right now, that sweet spot is cryptocurrency content.
“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic
COVID-19 sent shockwaves through every industry. But in travel? It was like the earth had pulled itself inside out. It was hard to know what to do in those early days. Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded…
How to Go Beyond the Persona and Find Your Muse
If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges…
How Dell Perspectives Grew Its Audience 200% Through Bold Social Impact Storytelling
“Diverse content requires diverse writers." Learn how Dell Technologies took its content to new heights by appealing to the C-suite of tomorrow.
13 Marketing Lessons I Learned Growing My Startup to $2 Million in Revenue
An MBA program didn't have all the answers. So here's one startup founder's crash course on marketing, full of the 13 biggest lessons he learned on the job.
What Contently Winning Two Big Awards Says About the Future of Content Marketing
As Contently CEO, Pearl Collings has to deliver both good and bad news. Today, she's sharing good news, and what it means for the future of content marketing.
Introducing ContentlyU: Our New Content Education Hub
"How can we help our audience?" may sound like idealist millennial marketing nonsense. But it's one of the most strategic questions you can ask.