2021 Contently Report: What Buyers Want From Content Marketing
2020 put the spotlight on digital content like never before, so we asked over 1,000 buyers what they want from brands. Here's what they had to say.
The Content Strategist
2021
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Robinhood’s PR Crisis Shows Why Every Company Needs a Culture of Content
Robinhood could have avoided disaster if it has a culture of content. Here are four lessons marketers can learn from the company's PR mishap.
How to Make an Email Newsletter That Builds Trust and Drives Leads
Damn near every marketer uses email as a marketing channel. So how do you make an email newsletter that stands out from the crowd?
Content Marketing vs. Copywriting: What Are the Major Differences?
Copywriting and content marketing use different muscles. Hopefully this article helps you recognize when you need to flex them.
The Art and Science of Content Marketing ROI
Across the globe, many marketers are sabotaging their annual content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, you may be able to cherry-pick some numbers in December, throw them into a Powerpoint,…
Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend
Gen Z and millennials are changing the way that brands market and position themselves in the market. The solution: social impact storytelling.