10 Free Content Marketing Resources You Need to Bookmark

The good news: There are a lot of content marketing resources out there.

The bad news: There are a lot of content marketing resources out there.

Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. Which resources can you really trust?

To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources. Check out these courses, research, playbooks, and more to take your content to the next level.

The good news? They’re all free.

1. How to Measure Content ROI in 10 Steps

One of the biggest struggles for marketers: tying content to revenue. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success.

2. What’s Your Content Maturity Level?

In this quick 11 question quiz, you’ll discover which stage of content maturity your company is at and how you can reach the next level. In terms of testing your emotional maturity, we don’t have a resource for that…yet.

3. SEO for Content Course

Over half of traffic to brand sites comes from search. Yet, many content programs still find themselves stuck in the dark ages, keyword-stuffing in vain. In this free, 8-week email course, we teach you how to do SEO right.

4. Content Strategy Course: Brand Awareness

In the first module of our FREE, 3-part content strategy course, learn how to identify what your audience craves, stand out from the competition, and build an incredible content strategy and calendar.

5. Content Strategy Course: Lead Generation

Lead gen is content marketers’ #1 goal. It’s also their #1 struggle. In this course, you’ll learn how to create valuable lead gen content and nurture prospects until they’re sales ready.

6. Content Strategy Course: Sales Enablement

Teamwork makes the dream work—and it also ensures that your content converts. In this course, we cover how sales and marketing teams can work together to create valuable content that drives revenue.

7. What Consumers Want From Marketers

Consumers are talking, but are you listening? We surveyed 1,072 Americans to find out what kinds of content they want for brands. What they said might surprise you—and even change your 2022 strategy.

8. State of Content Marketing 2021: 6 Key Opportunities for Marketers

As content marketing evolves at an exponential rate, marketers need to ensure their content strategies keep up. We surveyed the top content marketers to understand their biggest goals, challenges, and missed opportunities.

9. State of Finance Content 2021: Benchmarks, Trends, and Keys to Success

We analyzed tens of thousands of pieces of finserv content to figure out which topics, channels, and formats are working best. Learn about emerging formats—like short-form audio—that’ll help you break through. If you’re a marketer in financial services, you need to read this.

10. State of Healthcare Content 2021: 5 Trends Transforming the Industry

Good medicine, like good content, comes down to trust and results. See the five trends in healthcare content that separate the most successful brand publishers from those still struggling to build an audience. Your healthcare competitors have this bookmarked. Do you?

Want even more resources? Head over to ContentlyU, our free content marketing education and resource center.