Sales and marketing teams can experience friction when when things aren’t going well. Sales blames marketing for not bring in good enough leads. Marketing blames sales for not closing the deal. But in the best organizations, sales and marketing aren’t rivals. They act like one team, helping each other create valuable content that leads directly to revenue.

This course covers:

  • Marketing & Sales Collaboration: Helpful techniques for communicating with your sales team and arming them with useful content.
  • Improving Case Studies: A clear case study matrix for organizing assets you already have and uncovering your biggest opportunities.
  • Sales Enablement ROI: A straightforward calculator for measuring your leads and sales enablement effectiveness.
  • Product Qualified Leads: New ways to create content that gets qualified leads interested in your business.

Sign up, and you’ll receive 4 educational video lessons plus worksheets, templates, and tools for your team.

And if you missed the first two parts in our Content Strategy Series, click on the links below to access them:

Brand Awareness and Thought Leadership

Lead Generation