The Storytelling Strategy That BuzzFeed and Star Wars Have in Common
Whether you're making a movie about space adventures or a listicle about where you went to college, great stories share a crucial element: relatability.
The Content Strategist
2018
Filter
11 Storytelling Lessons That Will Transform Your Content Marketing
While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science.
The Big Difference Between the Ads People Love and Ads People Hate
If you're going to spend millions to put your story in front of people, you better make sure it's a story they're going to love.
Your Brand Needs a Conscience
Consumers don't just want great products—they want to see that companies know the difference between right and wrong.
How to Make Your Customers’ Brains Light Up, According to Science
Great stories do so much more than just entertain us. They're key for anyone who wants to make people think, care, and remember.
What the Creative Job Market Can Tell Us About Content Marketers
Today's content marketers are asked to juggle three or four jobs at once. How is that going to affect new hires for 2018?
Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
Until Snapchat lands on an identity and offers a solid distribution product, advertisers should hold off on making a commitment.
Facebook’s Algorithm Is Apocalyptic for Brands, Publishers, Users, and Facebook Itself
I usually balk at predictions about Facebook's demise, but the latest algorithm change has huge consequences that could hurt everyone involved.
Study: Teenagers Are Now Facebook’s Kryptonite
While teens have flocked to YouTube, Instagram, and Snapchat, Facebook is the only major social platform that lost users in that demographic.