Does Bounce Rate Really Matter in Content Marketing?
Bounce rate may be content marketing's most misunderstood metric.
The Content Strategist
2018
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The Drive to Grow vs. The Drive to Serve
In our work as creators, two ideas struggle against each other seemingly every day: the drive to serve and the drive to grow.
How to Create Opportunity, Build Trust, and Stay Top of Mind With Your Audience
Trust + Consistency = Opportunity
Infographic: How Chatbots Are Changing the Customer Experience
A third of online shoppers don't get answers to simple questions from company websites. That's not a product issue; it's a customer experience issue.
Ask a Content Strategist: When Will the Robot Writers Take Over?
While automation is destined to disrupt our professional lives to an epic degree over the next decade, writers shouldn't feel threatened.
The SEO Factors You’re Probably Ignoring
If you want to build something that lasts, start with the foundation.
The Chatbot Revolution is Here
Email and phone-based customer service interactions are often frustrating and full of terrible elevator music. Are chatbots here to save us?
How to Find the Competitive Edge Your Content Marketing Program Needs
Content is more than a marketing tactic. We believe that great stories are the secret weapon that can make every part of a business better.
The Story Funnel-Matrix: Create Better Content With This Simple Diagram
Constraints can unleash our creativity. If you follow this storytelling matrix, you'll tell your best stories at the right time.