Brands

Content Catchup: Why Brands Are Measuring Their Content All Wrong, a Porn Blog Taking on Academia, and More Must-Read Stories

The branded content world is getting crazier every day. Want some evidence? PornHub’s content marketing efforts are rivaling the academic research of Harvard Business School and some academic journals. Yes, you read that correctly. More on that, and everything else you need to know in this week’s content catchup.

You Won’t Believe Which Brand Is the New King of Data-Driven Content

spock-leornard-nimoy-star-trek-tos

Well, actually, you will… since I just told you. It’s PornHub. Jordan Teicher has the scoop:

In early October, we called on PornHub to seize the opportunity and build the greatest data-fueled brand blog of all-time. A few months later, they’ve followed through, creating one of the most detailed cultural studies of human sexuality we’ve seen since William Masters and Virginia Johnson teamed up in the late ’50s. Read it.

12 Startup Blogs That Are Killing the Game

soccer_algeria_usa_t607

Content marketing’s dirty little secret: Many of the biggest success stories don’t come from big brands, but from startups that have hacked their growth through awesome blogs. Check out 12 that are killing the game and seeing their content shared thousands of times. Read it.

Brands Are Measuring Their Content All Wrong

heisenberg-mesure

Contently co-founder Shane Snow takes on the content marketing measurement debate and offers a unique solution to content marketer’s ROI woes:

All of the existing analytics tools on the market are still built to solve a different problem than the one brands face. In our research over the last year, we’ve found that most content marketers and the vendors that service them are still measuring success using the metrics of a publishing business that’s fundamentally different than the one they’re in. So, we decided to build a tool that measures what matters in content marketing—and then helps you do something about it. Read it.

These 3 Headline Trends Will Make You Forget All About ‘What Happens Next’

S1E3_gallery-sh-shock1

It feels like the “You Won’t Believe What Happens Next” headline craze has just begun, but it’s already becoming passé. Dawn Papandrea has the scoop on the three headline trends about to take over. Read it.

Why Your Brand Needs an Emerging Platforms Editor

Gal on Subway Platform-L

I have to be honest: I hadn’t heard the term “Emerging Platforms Editor” until TCS’s Herbert Lui pitched me this piece. In this post, Herbert dishes on the exciting new role destined to have a big impact on the publishing landscape:

Emerging platforms editors are the next generation of the mobile editors that publishers have begun adopting in recent years to optimize content for mobile readers. After all, 66 percent of tablet or smartphone owners regularly consume news from their devices. Many mobile editors are now being called emerging platforms editors as every publication attempts to figure out ways to innovate and explore new avenues of communication that extend beyond just mobile to Google Glass, and eventually, virtual reality (hence Facebook’s recent acquisition of Oculus VR). Read it.

The Content Strategist is our brand’s story. What’s yours? Let us help you find the answer.

Tags: , , , , , ,