Marketing on Tumblr, Inventive Cultures, Strategy Meets Rocket Science

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Wednesday:

7 Things Marketers Should Know About Tumblr (Inc)
This micro-blogging platform is the 32nd most popular website in the world, but is it relevant to your business?

You have to approach this tool as you would any other social network like Facebook, Twitter, LinkedIn, and YouTube. Forget marketing, provide great content, and be evergreen. Could Tumblr work for your brand?

What the Most Successful Leaders Know About Creating an Inventive Culture: A Case Study (Forbes)
As a team, department, or business leader, you’re in the perfect position to cultivate creativity.

Establish context, orchestrate the experience, and shape the conversation. These three factors will amplify the brilliance around you.

Interview with Karl Blanks – Rocket Scientist Turned Conversion Rate Expert (UserTesting)
What do rocket science and conversion rate optimization have in common? More than you may realize.

Remember that marketing needs more than creativity to succeed — your strategy needs discipline and scientific rigor. Here are some key takeaways from this rocket scientist gone marketer.

Online Ads Can Now Follow You Home (WSJ)
Technology is no barrier to robust user targeting. That’s right, brands can now reach you (and precisely you) regardless of whether you’re on your phone, iPad, or laptop.

Cross-screen marketing is a problem worth solving. Here’s how top brands, marketers, and paid channel advertising groups are tackling this fundamental concept