The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Wednesday.
YouTube’s 20 Most-Shared Ads in March (Mashable)
There’s no avoiding the fact that YouTube is revolutionizing the digital advertising industry.
Who made the cut for top ads in March? Pepsi, Carlsberg, and the Simpsons to name a few.
Which Social Network Makes Your Customers Buy? (HBR)
The beauty of this post is that you won’t come away with a clear answer – and that’s exactly what you need.
ChartIQ Co-Founder and President Dan Schleifer points that business owners need to each undergo this process of exploration. What are the best platforms for customer acquisition? Look to your own social strategy for answers.
7 Infographic Topics You Should Avoid (Crazy Egg Blog)
Just because something’s quantifiable doesn’t mean that you should illustrate it.
When done right, infographics are beautiful works of art. Tell a story beyond numbers, share human interest, be compelling, and leverage persuasion. Know when to use humor, and don’t forget that your goal is to entertain an audience of people – not sleepy robots.
Create a Bond Between a Customer and Your Product (Inc)
Former Procter & Gamble CEO A.G. Lafley shares a profound solution to one of your business’s most complex yet pivotal challenges. What should be your start-up or product strategy?
The answer to that question is powerful – let your customers define your company’s mission and vision. Create your business together – there’s no better bond.
