While men are more interested in giving their opinions in the digital realm, women are more likely to engaged and interact with digital content, according to a recent study by uSamp.
This study echoes a previous finding that women are much more active than men on social media. And it also revealed that women are more likely to follow brands for discounts and discuss brand preferences via social media.
So how does this affect digital marketers? Well, clearly customer-focused content is going to receive better treatment from the ladies. But being that 65% of community managers are female, these brand representatives may be just the right employees to be connecting with consumers. After all, it’s easier to understand people who are like you. And it never hurts to create shareable content that is targeted towards the right audience.
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