Vimeo Rising as Online Video Platform
YouTube is king, but Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction.
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P&G Teams with Yahoo India, Holiday Shopping Gap, Facebook Copyright Hoax
P&G India has introduced Style Factor, a branded content website in partnership with Yahoo! India.
Drink Brands’ Big Content, Reuters and Newscred, Wired’s New Editor
Content Marketing Institute writes about the content marketing strategies of three drink brands, Coca-Cola, Red Bull, and Pepsi.
Channeling Memes for Content [VIDEO]
EE, a European broadband firm, is the latest company to appropriate an Internet meme for marketing.
Lenovo’s BuzzFeed Campaign, Facebook Pages-only Stream, Freelancers Gain
To promote the Ideapad Yoga, Lenovo has posted branded content on BuzzFeed, "12 Awesome Additional Uses For Everyday Objects."
Delta’s Comic Safety Videos, Ads and Journalism, The New Yorker Approach
Delta is putting out more content after its in-flight safety videos became YouTube hits, Deadline Detroit reports.
Aldo’s Instagram Give-Away, YouTube Curation, Branded Film Content
In Israel, Aldo giving shoes to passersby who snap a photo of their shoes, upload the photo to Instagram.
Expedia’s Marriage Equality Video: Telling Moving Stories [VIDEO]
Expedia's "Find Your Understanding" video features a father coming to terms with his daughter's wedding.
BuzzFeed Brand Stories, Content Marketing Poll, YouTube Looks Global
BuzzFeed's content for Virgin Mobile Live received 2,000 Facebook likes and 330,000 views over the course of a few weeks.