Target Live Tweets Fashion, Visual Storytelling Tips, NewsCred Goes Human
Target promoted its Everyday Collection with a live tweet event on Jan. 24. The collection went live via a tweet-to-runway-show.
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Branded Content in the Social Realm with BuzzFeed and General Electric
Experts from BuzzFeed, Contently, Outbrain and GE talk about branded content at the top of 2013 -- success stories and cautionary tales.
Taco Bell Super Bowl Teaser, Quora Blogging Platform, Viral Videos
Taco Bell's latest campaign is a teaser video for its Super Bowl spot the company placed online.
Jamie Oliver’s Food Tube, Diesel App Marks Time, BookScout Picks
Chef Jamie Oliver launched Food Tube this past Monday on YouTube.
Target’s Mobile Snack Bowl, Digital Magazines, ‘Parks and Rec’ Busy
Instead of spending money on a Superbowl ad, Target has chosen to put out a mobile game.
Head of the Class: How 3 Colleges Create Great Content
Colleges are hiring chief marketing officers in an effort to strengthen the schools' brands in tough economic times.
The Magic of Interactive Videos [VIDEO]
Storytelling doesn't need to just happen on the brand's side of things. Sometimes it's a good idea to let consumers in on the fun.
iPad Paragraph Shorts, US Army Strong Content, Podcasting Gets Louder
Paragraph, a startup that offers digital author services such as apps, introduced the first issue of its short story iPaid magazine, Paragraph Shorts.
Microsoft Pokes Fun in Explorer ‘Comeback’ Effort [VIDEO]
'The Browser You Loved To Hate' campaign draws attention to the emotional connection people have with Explorer.