5 Ways the White House Kills It at Content Marketing
After Barack Obama's Q&A on Reddit in August 2012, BuzzFeed said that the president had "won the Internet." More than two years later, he's still winning with a robust social strategy.
The Content Strategist
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Blogger Outrage, Tweet Neutralization, Advertising ‘Ugh’
Here's what happens when one photo goes horribly wrong.
Plagiarism Checks, Freemium Controversies, AP’s Twitter Debacle
Content marketing is a powerful business force, but editors (and marketers alike) need to play it safe.
Politics of Content: Obama, the Press and Democracy
We don't often think about the Obama administration as a brand. But we should.
Five Reasons Why Storify Points to the Future of Content
Ten years ago, it would have been hard to imagine Storify, an online curation app that gives publishers the tools to build content using social media.
Content Campaign ’12: Battle of the Blogs in the Presidential Race
The candidates' blogs are indicative of their overall content strategies. For Obama, that's focusing on 'Forward' and Romney is going for 'Comeback.'