Why Comedy Central Is Replacing Commercials With Branded Content
Odds are you're going to mute your TV or fast-forward through commercials. But would you pay attention if Comedy Central showed you a web series instead?
The Content Strategist
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What Marketers Need to Know About YouTube Red
It's time to look past pre-roll.
Meet Snapchat’s Original Web Series: “Literally Can’t Even”
Like Snapchat's pictures and videos, its web series—the first episode is "Sip & Surf Party XXX"—disappears after a short while.
‘Summer With Cimorelli’: Inside Subway’s Hit Web Series
Great content marketing is like an excellent sandwich: a mix of ingredients that pleases the palate while also delivering substance. Subway's "Summer with Cimorelli" web series does just that by layering owned and earned media over a solid content marketing and distribution strategy that's pleasing fans and keeping them coming back for more.
Has Chipotle Reinvented the Soap Opera?
"Farmed and Dangerous" tells the story of fictional agricultural giant, Animoil, which produces a new petroleum-based animal feed called PetroPellet that seemingly has the deleterious side effect of making cows explode.
Has Jerry Seinfeld Revolutionized Branded Content?
Jerry Seinfeld's new web series, Comedians in Cars Getting Coffee, has arguably been the web series coming-of-age moment, with a Super Bowl commercial and everything. But the funniest part of the show? It’s branded content.
Web Series Gain Traction Among Viewers [VIDEO]
2013 may be the year of the web series second season.