The Content Strategist
Video is changing how consumers engage with brands. But how do you effectively use it to move prospects through the funnel? Discover three top video formats you need to include in your content marketing efforts this year in our latest blog.
It's time to look past pre-roll.
Brands have largely failed to embrace YouTube as a unique innovation, instead insisting on treating the medium like TV, said industry leaders during the Advertising Week.
Dove's social experiment films are the Nicki Minaj singles of the content marketing world. They may get mocked on occasion, but they're built to go viral, and oh boy, do they pack a punch.
Even without that BFA in filmmaking, there are some simple rules to follow that can turn marketers into genius storytellers. Here, we break them down with the help from some of the best creative minds in the business.
The “Oreo Separator Machine” videos show that the brand really understands how to reach people online.
Video sells. Sure, production can cost more than a simple article — but the ROI potential is definitely there.
Want to produce the next viral video? Join the club -- but in the meantime, take control of your brand's video strategy.
Invodo reports, "Shoppers who view video are 174 percent more likely to purchase" than those who did not.
