Content Catchup: The Ultimate ROI Guide, the Bitcoin of Ad Currencies, and More Must-Reads
Here's what you missed while contemplating recreating Weekend at Bernie's...
The Content Strategist
Verizon
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WTF Is a Vertically Integrated Media Co. and Why Would I Want One?
When trying to make sense of the modern media world, an anonymous source led me to a well-known classic film called Miami Vice.
Content Marketing Catchup: The Best Branded Content of November, Why Verizon’s SugarString Is Dead, and More Must-Reads
Here's what you missed while wondering whether that ugly Christmas sweater is going to mess up your mistletoe game.
Verizon’s SugarString Is Dead. Here’s What It Can Teach Us
Verizon's tech news site Sugarstring folded after only a few months. What should they have done differently?
#LikeAGirl: 5 Great Pieces of Branded Content That Get Behind Female Empowerment
Earlier this year, brands jumped on Sheryl Sandberg's #BanBossy campaign to empower young women. Now, there's a new hashtag in town: #LikeAGirl.