The Content Strategist
The Twitter for Brands Series features winning strategies from the top brand pages on Twitter and provides tips on how to emulate their successes.
WWE Twitter works for a number of reasons: It is interactive, personal, empowering, and engaging.
For American Airlines, Twitter is a customer service tool. With more than 416,000 fans, it ranks fifth place among airlines.
Southwest is one of the most prominent brands on Twitter, clocking in at over 1.3 million followers and fans around the world.
The store is the 11th most popular corporate brand on social media, with more than 400,000 Twitter followers.
Even in the offseason, the National Football League is busy on social media, keeping fans in the zone and engaged for the coming season.
Google's Twitter network provides a model for companies large and small looking to maintain one main account and a host of sub-accounts.
Twitter is where people go for news. CNN, the leading news source on the site, has that market cornered.
It’s challenging to run an engaging set of Twitter accounts for a brand whose product is heard, not seen.
Marriott: Most people know it just as the international hotel chain, but it's also one of the leading travel brands on Twitter.
