The Content Strategist
The Twitter for Brands Series features winning strategies from the top brand pages on Twitter and provides tips on how to emulate their successes.
With hundreds of thousands of followers on numerous accounts, one might think that Nike has been on Twitter for longer than six months.
Consumers' favorite place to grab a fourth meal, Taco Bell, runs a Twitter strategy that ensures fans stay loyal to the brand.
The latest addition to Birchbox's arsenal is a partnership with the CW television show "Gossip Girl" and live Monday night Twitter parties.
American Express has been a major player in the credit card game for decades, and when it comes to Twitter, it's the clear-cut winner.
McDonald's has seen success on Twitter because it listens and responds to users and keeps in line with its "happiness" theme.
Learn how Starbucks built up its brand on Twitter by relating to customers, listening to their opinions, and transferring the in-store experience to the online realm.
