2021 Contently Report: What Buyers Want From Content Marketing
2020 put the spotlight on digital content like never before, so we asked over 1,000 buyers what they want from brands. Here's what they had to say.
The Content Strategist
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Corporate Responsibility in the Age of Content and Social Media
As the saying goes, trust takes a long time to build, seconds to break, and forever to repair.
How to Create Opportunity, Build Trust, and Stay Top of Mind With Your Audience
Trust + Consistency = Opportunity
Why Major Institutions Lost Public Trust, and How They Can Gain It Back
Banks, governments, and media companies lost the public trust. If they want to get it back, they'll have to start telling stories.
This Psychological Trick Can Make You a More Empathetic Marketer
Before you try to sell your customers a solution, make sure you understand their biggest problems.
People Trust Facebook Less Than Congress
During the election, Facebook became a political forum for ugly debates and fake news. Those controversies came with consequences.