Does Your Brand’s Content Sound Like It Was Put Through a Carwash of Lawyers? Here’s a Quick Fix (Video)
Brands want to be cool, approachable, smart, and fun. And yet, so much branded content sounds like someone ran it through a carwash of lawyers.
The Content Strategist
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The Association Problem: When Consumers Like Your Ad But Forget Your Brand
Brands should pursue emotional narratives in their content. But if the narrative doesn't fit and people don't recall your company, that's a problem.
The Content Marketing Brand Management Checklist
Whether you work for a Fortune 100 company or a startup, these 10 brand management questions will keep your content marketing efforts on the right track.