The Content Strategist
Video-intensive sites like YouTube, Netflix, and, yes, Facebook dominate the race to capture the web's most precious resource: user attention. Twitter looks poised to join the ranks.
Famous personalities like Barack Obama, Leo DiCaprio, and Mitt Romney have published on Medium, but brands have yet to embrace the platform. That's about to change.
There has always been a cruel truth to Benjamin Franklin's famous line, "Time is money." And for publishers driving the future of content marketing, those three words are proving more appropriate than ever.
Two of the smartest publications in the world are now experimenting with replacing the pageview with a new dominant metric for setting the price for ads bought and sold on the web. That metric? Time spent in view.
The Financial Times recently announced that it will sell display ads based off the time its audience spends with content. The British newspaper hopes this will solve some of the viewability problems that plague the advertising industry, and more properly value The Financial Times' deeply engaged audience.
If you're a brand publisher, you’re probably measuring your content all wrong.
