Making Content Fashionable: How Trunk Club Connects With Consumers Through Story
Trunk Club wanted to build stronger relationships with their customers, so they created a 'content clubhouse.'
The Content Strategist
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Content Catchup: Lil Jon’s Social Media Love Child, and More Must-Read Stories
Here's what you missed while searching for content marketing conferences with a 24/7 open bar.
4 Ways Your Brand Can Become a True Thought Leader
The buzzword “thought leadership” lives on because no one’s coined a better term. But whatever you call it, showcasing expertise and positioning yourself ahead of competitors is an essential strategy for any brand that operates a range of businesses.
Does Content Marketing Have a Ghostwriting Problem?
I was watching Argo this weekend, and sure enough, after all the diplomates were saved from Iran, Tony Mendez—the hero played by Ben Affleck—is notified he received an award from the President. Only he never actually gets the award, because, as his boss tells him in a parking lot, nobody can know about his mission.
Whats the Difference Between B2B and B2C Content Marketing?
Businesses and consumers ultimately want the same thing, but marketers have to approach them in different ways.