Infographic: A Brief History of Content Marketing
While content marketing skyrocketed in popularity over the past few years, its principles have been around for centuries.
The Content Strategist
The Furrow
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This Is What Content Marketing Looked Like in the 1800s
Take a look inside the pages of The Furrow, John Deere's legendary magazine for farmers, which is the world's longest-running brand publication.
Content Catchup: Apple Goes Hollywood, Porter Trumps Vogue, and More Must-Reads
Here's what you missed while wondering whether "deflating balls" jokes are SFW.
7 Brands With Print Magazines That Are Actually Awesome
Forget what you see on Snapchat and Instagram. The best branded content on Earth comes in the form of print magazines full of great photography and writing.
The Short, Happy Life Of
Samsung’s DigitAll Magazine
In 2001, just a year into the new millennium, Samsung was already having a Millennial problem. The company was having a hard time reaching new, younger consumers who considered technology an essential part of their day-to-day lives. Pressure was on Samsung’s marketing team to grow their global market share, and it was clear that reaching…
Print Is The New Black
The Internet is great and all, but there’s something special about curling up on the couch with a magazine, or thumbing through a glossy publication at the salon. That sentiment has caught up with the content marketing industry, as brands are increasingly turning to print magazines as a way to place beautiful and compelling content…
The Story Behind ‘The Furrow’, the World’s Oldest Content Marketing
John Deere's magazine "The Furrow" is iconic—and by all accounts, the oldest content marketing in existence. Here's how it came to life.