The Content Strategist
I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to try out the latest and greatest plant-based, CBD-infused, color changing, taste bud altering dishes that are on every block in NYC. A few years ago, this expensive hobby motivated me to draft up a new…
In 2021, every brand have to up their content marketing to stand out. Starting today, every marketing leader should have this checklist in their head.
The future belongs to those who embrace technology that improves every aspect of their content marketing, from planning to activation.
A marketing firm analyzed 7 billion emails from 2016 to find out which industries get the best open rates and click rates.
"Few things in marketing are about achieving perfection. They're largely about doing a better job than your competitors."
Get ready for the internet of everything.
Kickstarter is successful because its creators tell great stories. And stories are how we humans form relationships.
Brands love the idea of hijacking real-time cultural events, such as last night’s much-hyped Season 4 premiere of Game of Thrones. But that can often go … not well. That’s why it’s so refreshing when you see a timely piece of branded content that totally nails it.
It's no accident that tech leaders like Google, Apple, and Amazon have grown into some of the world’s most powerful organizations. Let’s look into specific techniques you can take from these bigwigs and apply to your content team's goals.
