Content Marketing and the Future of Sales Enablement
Good salespeople want to make the prospect's life easier, and arming them with educational content is a great way to accomplish that.
The Content Strategist
Salesforce
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What the Creative Job Market Can Tell Us About Content Marketers
Today's content marketers are asked to juggle three or four jobs at once. How is that going to affect new hires for 2018?
How Technology Is Revolutionizing B2B Events
B2B events can be chaotic, complicated, and expensive, but new technology is making them more effective than ever before.
Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
What was once the realm of science fiction has now become reality for marketers, and Salesforce is leading the charge.
7 Companies That Should Buy Medium, Because Why Not?
Let the arbitrary rankings begin!
I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too
Who would win the Hunger Games in this room? Would you rather have baby carrot arms or a baked ham body? Most importantly, can you sound like a dolphin?
How We Built Our Content Marketing Stack to Drive 10x ROI
People often ask us: How do you build your marketing stack? How does content translate into business? Here are the answers, with a little help from Drake.
How to Choose Between the Many Ways to Advertise on Facebook
Images vs. video? Mobile vs. desktop? In-feed vs. right rail? Here's how to answer your biggest Facebook dilemmas.