The Content Strategist
A practical guide for B2B content marketers whose thought leadership needs to move the people who sign the contract. Your content program has never produced more output, and senior buyers have never been less impressed. The dashboards look healthy: impressions are up, downloads are tracking, the newsletter is growing. Then a sales leader joins the…
Good salespeople want to make the prospect's life easier, and arming them with educational content is a great way to accomplish that.
The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues.
Today's marketers are expected to write, shoot video, run campaigns, analyze data, and maybe sleep if there's any time left. That's an impossible model for success.
When creating sales enablement content, you may not be able to interview leads directly, but you can talk to the next best audience: your sales team.
Content is everywhere. It's the article that helps secure a meeting, the HR memo announcing an acquisition, the personalized deck for clients, and much more.
Technology helped us achieve the seemingly impossible feat of alignment between marketing and sales.
A diamond is forever. A content marketing strategy is not.
Creating quality content for sales can double your conversion rate. Here's how.
