What Generation Y Really Wants
At a time when it’s never been easier to reach consumers with information, it has conversely become “harder than ever to engage them."
The Content Strategist
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BuzzFeed’s Finances, Editorial Setup, Super Bowl Ad Crowdsoucing
Brian Stelter of the New York Times reports that BuzzFeed has raised almost $20 million in new financing.
Instagram Lawsuit, Newsweek Ends Print, New Year Content Changes
According to Mashable, last week a class action lawsuit was filed against Instagram in a federal court in San Francisco following its service term changes.
Hearsay Social Gains Ground Pushing Social Integration
When it comes to social strategy, those companies that hesitate will be lost, says Hearsay Social marketing VP.
New York Times Compendium, Twitter Musical Chairs, YouTube Redesign
The New York Times last week launched Compendium, a Pinterest-like tool that lets readers collect articles, parts of article, pictures, and videos online.
Reuters Extends Digital Reach Beyond Social
Reuters continuously experiments in online distribution beyond mainstream social media.
Social Media Field Expands in 2012 [INFOGRAPHIC]
The "rising stars" of social media are Foursquare, Instagram, and Tumblr.
Jimmy Fallon Crowdsourcing for Ford, Emotional Content, Nook Media
Ford has set up SteertheScript, a crowdsourcing platform that asks fans to co-author an ad that will feature Jimmy Fallon.
Converse Music, Social Media Spending Doubles, Hijacking Content
Converse opened up a music studio in Brooklyn called Rubber Tracks and promotes musicians on the brand's social media channels.