The State of Content Marketing Heading Into 2015
If 2014 was the year brands got serious about content marketing, then what's in store for 2015? We surveyed 601 content marketers to find out.
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Facebook’s Cracking Down on Brands, and It’s Great News For Content Marketing
Only good things can happen when Facebook takes a stance against all the hawkers and peddlers who give brand updates a bad name (which, let’s be honest, includes most brands on the network).
What Great Content Marketing and Football Fandom Have in Common
With the NFL season just a week away, I’m already starting to notice my Sunday night browser history is a mashup of marketing/media articles and reports from the New York Giants practice facility. It’s a reminder that at 26, I’ve come to follow the marketing and media industry—which I cover as the editor of The Content Strategist—in the same way I’ve followed the sport I’ve loved since I was three years old.
Content Marketing Catchup: The Sponsored Content Debate, the Storytelling Arms Race, and More Must-Read Stories
Here's what you missed while running down Broadway painted red, white and blue, celebrating a bizarrely successful 1-0 USMNT loss to Germany.
Write Stories, Not Press Releases: Microsoft and AmEx Reveal How to Win the Storytelling Arms Race
"The idea of writing a press release—for me—feels like the worst thing imaginable. I'd rather be able to tell an interesting story." Those are the words of Ben Tamblyn, Manager of Storytelling at Microsoft and the man behind Microsoft Stories, one of the most impressive long-form brand storytelling projects we've seen. At last week's Contently Summit, Tamblyn joined Carrie Parker, VP of Content Innovation at American Express, to discuss how to create truly engaging brand stories and measuring their impact.
5 Content Marketing Lessons From Key & Peele
The tenacious sketch comedy duo, Key & Peele, builds a relationship with their audience so their promos are memorable and appealing rather than eye-rolling. And maybe if we all take a page from their book, we won't have to keep inventing ways to avoid ads anymore.
99 Years of Content Marketing: How American Express Became a Major American Publisher
If American Express started as an express courier service, how did it grow into the credit card company (and amazing content marketer) we know today?
How Top Brands Create Content that Works
How do you choose which content to create, and then how do you know if you are doing the right things?
Startups that Boomed (Content Style), Self-Love Overload, Craigslist Stunners
Unbounce, Mint.com, and Freshbooks are three companies that share core commonalities – amazing products, great teams, and loved UX.