How to Design a Brand Study That’s Ethical and Entertaining
When marketers distill a study into an attention-grabbing headline, they risk sacrificing academic integrity in the pursuit of clicks.
The Content Strategist
OkCupid
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3 Lessons Marketers Can Learn From Tinder
Marketing is like dating: Sometimes you need a little serendipity in order to succeed. Here's what Tinder can teach brands about finding the right match.
How Brands Can Tap Internal Resources to Create Incredible Content
They may not realize it, but most companies have already set up a publishing model: the platforms they’ve created to keep their employees up to date about what’s happening in the company and the market.
The Best Branded Content of July
Upstart brand publishers may be just noticing something the rest of the media world has known for a long time: Audiences tend to dwindle in July and August as vacation season sets in. In July, a few brands decided to drum up some attention by significantly doubling down.
OkTrends, the Greatest Brand Blog Ever, Is Back. Here’s Why It Went Away
Three years ago, OkCupid's wildly popular blog, OkTrends, mysteriously stopped publishing. And for a long time, no one knew why.
YouTube Is Trying to Rival Cable. Is This Great News for Brands?
YouTube is making a big push to turn itself into a first-rate, mainstream network—all for a slice of that lucrative, cable TV pie. How will they do it?
Whatever Happened To OkCupid’s OkTrends? (Spoiler Alert: It’s Coming Back!)
For years, one of content marketing's shiniest successes was the data-intensive blog published by dating site OkCupid. It hasn't published a new post in two years, but the OkCupid executive who runs it says it's going to make a comeback.
Can Content Help Us Find Love? An Evening with HowAboutWe
This week's Content Conversations Meetup focused on what we write about when we we write about love.
Why Being Transparent With Your Content Matters, Like, A Lot
Every industry, from finance to journalism, seems to think that transparency is the “answer” to today’s biggest problems and most corrupt industries. Why? We create a lot of data these days. According to Yuri Milner, more data was created in any 48-hour period in 2010 than had been created by all of humanity in the past…