The Content Strategist
You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in…
Damn near every marketer uses email as a marketing channel. So how do you make an email newsletter that stands out from the crowd?
Commit to creating great content, but commit even harder to getting it out there.
Whether you’re a Fortune 500 company or a freelancer, sending out an email newsletter is one of the best ways to build a loyal audience.
Do you want to read this article? Or do you hate interesting Q&As?
As these brands have shown with their great unsubscribe pages, don’t be afraid to resort to humor, puppies, and excessive guilt to get your audience back.
