Article or Ad? When It Comes to Native Advertising, No One Knows
On nearly every publication we tested, consumers tend to identify native advertising as an article, not an advertisement.
The Content Strategist
Native Advertising
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13 Stats That Should Terrify CMOs
Just because numbers may be marketers' new best friend doesn't mean they're all good. Some, in fact, are a bit terrifying.
Can Native Save Mobile Advertising? ‘The New York Times’ Sure Hopes So
Mobile advertising is in crisis, and "The New York Times" is betting the solution is contextually relevant native.
The 4 Elements of a Perfect Sponsored Content Campaign
The author of one of the most successful native ads of all time explains what makes sponsored content work.
Why Adblockers Should Scare the Shit Out of the Media World
The biggest thing to hit the Internet since cats, porn, and Ryan Gosling.
21 Content Marketing Predictions for the 2nd Half of 2015
Are we clairvoyant, arrogant, or just really, really good looking?
Infographic: The State of the Media Industry
Software company Cision has given the media industry its routine checkup, and the diagnosis is here in form of its new State of the Media 2015 report. Cision surveyed 200 journalists and condensed its findings into one nifty infographic—there’s even a timeline of key events that shaped the media industry last year. But what really…
3 Ways Facebook Instant Articles Will Be Big for Brands
Let's look at two ways Facebook Instant Articles will impact brands very soon—and wildly speculate about a big possibility.
7 Things You Need to Know About Facebook Instant Articles
Facebook Instant Articles are very much here to stay and live up to the hype, and here's why.